Deploying 100K clean cookstoves by 2012 in the homes of those who depend on traditional three-stone fires in the developing world will depend on establishing good business models and creating viable technologies. But raising visibility, support, and — more importantly, funding — for this initiative will depend on strong marketing and communications, especially in the developing world.
To support this goal, the Global Alliance for Clean Cookstoves came out a few weeks ago with several videos that have been in the making for some time now. (The first four videos on the Alliance’s YouTube channel are the ones in question. And, yes, Julia Roberts does appear in most of them!)
But I also wanted to draw your attention to video #5. It has no bold faced, Hollywood name. Instead it features a beautiful, vulnerable 9-year old girl named Anzelma. Anzelma lives in remote Kenya and endures every day the challenges people like her face when they go out to gather wood for cooking or, in her case, boiling water for drinking.
The video of Anzelma was produced by our good friends Evan Abramson and Carmen Elsa Lopez for a project called Carbon for Water, which is sponsored by a socially-engaged company called Vestergaard Frandsen. Those of you who have been with us for some time might recall we featured another Abramson-Lopez project a few years back right here on TCP.
We’d like to know what you think about the GACC and the Carbon for Water video, so please share your thoughts in the comment section!
Trailer for Carbon For Water from Vestergaard Frandsen on Vimeo.
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